Presley Gerber, the 27-year-old son of supermodel Cindy Crawford and businessman Rande Gerber, has died. A family representative confirmed the news late Sunday night. As a result, the loss sent shockwaves through the fashion world, where Presley had built a name of his own.
Los Angeles County Medical Examiner records show he died on Sunday, September 20, at a rehabilitation facility. Allie Jenkins, a representative for Crawford and Rande Gerber, confirmed the death to the Associated Press.
“The family is asking for privacy during this very difficult and painful time,” Jenkins said in an email Sunday night.
What We Know About Presley Gerber’s Death
First, here is what has been officially confirmed. Presley Gerber died on September 20 at age 27. An initial autopsy is complete, but more testing is still pending. As a result, no official cause or manner of death has been released.
Second, police have shared details about their response. The Santa Monica Police Department said it is investigating the death as a “suspected overdose,” CNN reported, citing a media release from the agency. Officers went to a location on Berkeley Street at 9:35 a.m. on Sunday after a report of a possible overdose. They found an unresponsive man, later identified as Gerber. He was pronounced dead at 9:45 a.m.
Police added that there is no indication of foul play. Reports from Page Six and TMZ described the first 911 call as involving a suspected overdose and cardiac arrest. However, readers should keep one thing in mind: an investigation is not a conclusion. The official cause of death is still unknown, so unverified claims on social media should be treated with caution.
Presley Gerber’s Modeling Career
Presley Walker Gerber was born on July 2, 1999. He was the older of two children Crawford shares with Rande Gerber, whom she married in 1998. He followed his famous mother into fashion early. He signed with IMG Models at just 15, then made his runway debut for Moschino at 16.
From there, his career also grew quickly. He also walked for Burberry, Dolce & Gabbana, Bottega Veneta, Tommy Hilfiger, and Ralph Lauren. He also appeared in campaigns for Calvin Klein, Celine, Pepsi, and Omega. In addition, he graced the pages of GQ Style and The New York Times Style Magazine.
His younger sister, model and actress Kaia Gerber, also became a fashion star. Meanwhile, the two siblings signed with DNA Model Management, which noted his work as an investor and entrepreneur too.
Presley Gerber’s sister, model and actress Kaia Gerber, at the 2024 Toronto International Film Festival. Photo: Jay Dixit / Wikimedia Commons (CC BY-SA 4.0)
One of Presley’s most visible moments came in 2018. He also appeared alongside his mother in a Pepsi commercial during Super Bowl LII. The ad gave fans a glimpse of their close bond beyond the runway.
Presley Gerber’s Openness About Mental Health
In recent years, Presley spoke honestly about his struggles with mental health and substance use. In a 2023 interview with Studio 22, he said he wanted his own pain to help others.
“Having struggled with mental health, depression and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do,” he said.
He also started a series called “Mental Health Mondays” in 2025. The posts urged open talks about issues many people keep private. Meanwhile, his sister Kaia spoke about his long-running addiction struggles in an August interview with Vogue. She described how they affected the whole family.
Cindy Crawford’s handprint on the Omega clock tower in Taipei. Photo: Solomon203 / Wikimedia Commons (CC BY 3.0)
Tributes Pour In for Presley Gerber
As news of his death spread, tributes poured in from across entertainment and fashion. Brooklyn Beckham was among those who shared a “heartbroken” message for the family. His post showed how deeply the loss hit those who knew Presley.
Crawford had marked her son’s 27th birthday in July with a warm post, writing that she would “always see you as my little boy.” But those words now carry a heartbreaking new meaning for her followers.
The fashion industry has lost one of its most recognizable young faces. Fans are mourning a talent known as much for his honesty about mental health as for his work on the runway.
What Happens Next
Meanwhile, the investigation continues. The Los Angeles County Medical Examiner will release the official cause of death after more testing is done. However, no timeline has been given. The Santa Monica Police Department investigation also remains open.
What is certain is that the Gerber family is grieving a terrible loss. Cindy, Rande, and Kaia have also asked the public for space. AARP has highlighted resources for parents coping with the loss of a child, from grief counseling to support groups. Finally, it is worth remembering the message Presley tried to spread. Talks about mental health matter. No one should face those struggles alone.
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