Brooke Eby has died at the age of 37. The TikTok star posted under the name “limpbroozkit.” For the last four years, she turned her ALS diagnosis into a public diary of honesty and humor. ALS — amyotrophic lateral sclerosis — is also known as Lou Gehrig’s disease. The ALS Network announced her death on Thursday, October 1, 2026.
In its statement, the organization called Eby an “extraordinary advocate, storyteller, community builder and friend.” Her posts, it said, were “candid, vulnerable, funny, irreverent, and remarkably human.”
Brooke Eby Faced ALS With Laughter
Eby was diagnosed with ALS in March 2022, when she was 33. Her symptoms, however, began years earlier. In 2018, she noticed tightness in her calf and struggled to keep up on walks with colleagues. Four years of testing followed before doctors finally gave her the diagnosis.
Two months after learning she had a terminal illness, she started posting on TikTok. Her signature video flipped the “get ready with me” trend on its head — the same format that made influencer Monet McMichael famous. “Get ready with me while I tell you how I got a death sentence before my 30th birthday,” Eby said while applying makeup. From there, she covered everything from dating with ALS to taste-testing medicine. In a 2023 interview with the Today show, she explained her approach in five words: “Levity is my superpower.”
Her audience grew to more than 500,000 followers across TikTok and Instagram. Like fellow TikTok storyteller Elyse Myers, Eby mixed comedy with deeply personal confession. Fans told her the videos made them laugh — and made the disease feel real. As she wrote in a 2025 essay for People: “I have ALS at a relatable age. Personally, I always associated this disease with older men. But I could be someone’s daughter, sister, mom, girlfriend, wife.”
From Salesforce to LimpBroozkit
Before she was an influencer, Eby built a career in tech. Born on December 22, 1988, in Potomac, Maryland, she graduated from Lehigh University in 2010 with a degree in business information systems, according to her Wikipedia biography. After roles in New York and San Francisco, she joined Salesforce as a business development manager in 2016.
She kept working through the disease for as long as she could, adjusting her setup as her needs changed. As a teenager she had appeared in TV commercials and even had a small part in the 2003 film Holes — an early hint of the performer she would become online.
As her condition progressed, she moved from walking aids to a wheelchair. In June 2025, she revealed that her breathing capacity had declined sharply and that she had a feeding tube placed. By January 2026, she was experiencing bulbar symptoms — trouble swallowing and changes to her speech. In her final stretch of posts, she told followers her speech had deteriorated to the point where people struggled to understand her, as Dexerto reported.
Brooke Eby’s Legacy: ALStogether
Eby’s advocacy went far beyond her own videos. In 2023, she founded ALStogether, an online community where people living with ALS — along with their caregivers — could share resources, ask questions, and support each other. The network grew into a genuine support system. In 2026, it was folded into the ALS Network itself, so the community she built will keep running without her.
She also collaborated on the “Brooke Eby x Silverts” adaptive clothing line, designed for people whose bodies no longer cooperate with ordinary clothes. In addition, the ALS Network honored her earlier in 2026 with its Advocate of the Year award.
What fans are saying about Brooke Eby
Tributes poured in after the announcement. On the ALS Network’s Instagram post, one follower wrote: “Brooke had ALS but ALS did not have her. It did not dim her light, her creativity, her humor, or her charisma.” Another said: “I only ‘knew’ Brooke via the snippets she generously shared on social media but I’m in tears right now.” A third thanked her “for sharing your life with us and making us laugh along a journey that can feel hopeless.”
What She Wanted Her Videos to Become
Eby thought carefully about what would happen to her work after she was gone. In her People essay, she wrote: “My TikTok presence will live on after I die. I hope it serves as a visual diary for anyone who gets diagnosed and needs a guide.” NPR’s remembrance of the TikTok star highlighted that wish alongside her funniest clips.
That guide now exists. For the next person who hears the words she heard in March 2022, hundreds of videos are waiting — funny, practical, and honest. She joins a year of heavy losses in entertainment; see our full list of celebrities we lost in 2026.